Your Hometown Insurance Heroes — and We Mean That Literally

We're a family-owned, independent insurance agency rooted right here in Gilmer, Texas, and we've spent nearly 30 years making sure our neighbors get straight answers — not a sales pitch.

Why We Started, and Why It Still Matters

Insurance can feel like a maze. The plans are complicated, the terminology is confusing, and it's hard to know whether the person across the table is looking out for you or looking out for their commission check. We started Trusted Insurance Advisor Group because that frustration is real — and because people in Northeast Texas deserved better than a 1-800 number and a brochure.

Our office is at 117 S. Montgomery Street, right here in Gilmer. We've been part of this community long enough to know that trust isn't given — it's earned, one conversation at a time. That's still how we operate today.

Independent Means We Work for You — Not a Carrier

We are not captive to any single insurance company. That distinction matters more than most people realize.

A captive agent can only offer you what their one carrier sells. We represent all available carriers across Medicare, health, life, and retirement products — which means we can actually shop the market on your behalf and show you every option that fits your situation. Our job is to find what's right for you, full stop.

• Not tied to any single insurance carrier
• Access to all available Medicare Advantage, Medigap, and Part D plans in your area
• Representing ACA, dental, vision, life, annuity, and specialty coverage products across multiple carriers
• Licensed in Texas, Arkansas, and Louisiana
• Previously recognized as a top-10 Humana agent nationwide — we know these products from the inside out
  

Small Enough to Know Your Name. Experienced Enough to Know Your Options.

Nearly 30 years of licensed insurance experience. Around 800 clients served. A family-owned operation where the people who answer the phone are the same people who sit down with you at the table.

We're not a call center. We're not a franchise. We're your neighbors — and we take that seriously.

Greg Burch, the agency's founder, holds the Registered Social Security Analyst (RSSA) designation and is completing the Certified Annuity Advisor (CAA) credential. That means when retirement planning, Medicare timing, and Social Security claiming strategy all intersect — and they usually do — we can work through all of it with you in one place.

Education First, Every Time

We believe an informed client makes a better decision — and a better decision leads to a better outcome. That's why we don't just hand you a quote and send you on your way.

We host community dinner seminars across Northeast Texas where anyone can come, ask questions, and learn about Medicare, retirement income, and coverage options without any pressure to buy anything. We bring the same approach to every one-on-one consultation: sit down, listen, explain, and help you figure out what actually makes sense for your life.

Our consultations are always no-cost and no-obligation. That's not a promotion. That's just how we do things.

Questions People Ask About Who We Are

Ready to Talk to Someone Who Actually Knows You?

You don't have to sort through this alone. Whether you're new to Medicare, reconsidering your current coverage, or starting to think through retirement income, we're here — same office, same family, same commitment to getting it right for you.